Sequoia leads $40M investment in mobile messaging startup Attentive – TechCrunch

Sequoia leads $40M investment in mobile messaging startup Attentive – TechCrunch

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Attentive, a startup serving to retailers personalize their cellular messages, is saying that it has raised $40 million in Collection B funding.

The startup was based by Brian Lengthy and Andrew Jones, who offered their earlier startup TapCommerce to Twitter. Once they introduced Attentive’s $13 million Collection A final 12 months, Lengthy advised me the startup is all about serving to retailers discover higher methods to speak with prospects, notably because it’s tougher for his or her particular person apps to face out.

Attentive’s first product allowed for what it calls “two-tap” sign-up, the place customers can faucet on a promotion hyperlink from a model’s web site, making a pre-populated textual content that opts them in to for SMS messages from that retailer.

Since then, it’s constructed a broader suite of messaging instruments, with help for cart abandonment reminders, A/B testing, subscriber segmentation and different options that permit retailers to get smarter and extra focused of their messaging technique.

The startup says cellular messages despatched by its platform are seeing click-through charges of greater than 30%, and that it now works with greater than 400 prospects, together with Sephora, City Outfitters, Coach, CB2 and Jack within the Field.

The Collection B was led by Sequoia, with participation from new traders IVP and Excessive Alpha, in addition to earlier backers Bain Capital Ventures, Eniac Ventures and NextView Ventures. The plan for the brand new funding is to develop the whole group, particularly gross sales and engineering.

“CRM is altering,” Lengthy stated in an announcement. “Companies can’t construct a relationship with the trendy shopper by e-mail alone. E mail efficiency, as measured by what number of subscribers click-through on a message, is down 45% over the past 5 years. Quite than persevering with to shout one-way messages at shoppers, sensible manufacturers will keep related by embracing customized, real-time, two-way communication channels.”